Job Description

Social Media Manager

Jacob's Pillow the longest-running international dance festival in the United States seeks a creative and strategic Social Media Manager to amplify the Pillow's digital presence and engage diverse audiences through the transformative power of dance. Working collaboratively across all departments, you'll tell the stories of our extraordinary history with cultural integrity, shine a spotlight on artists from around the world, share exciting behind-the-scenes moments, and build an inclusive online community that reflects our values and mission to support dance creation, presentation, education, and preservation while deepening public appreciation for this vital art form.

Responsibilities

• Own and manage Jacob's Pillow's social media channels, including Instagram, Facebook, TikTok, YouTube, and LinkedIn accounts
• Develop, implement, and manage overall social media strategy with unique approaches to each platform, in alignment with Jacob's Pillows mission, values, and strategic imperatives
• Generate, edit, verify, publish, and share daily content (text, images, video) tailored to each platform in line with Jacob's Pillow brand and voice
• Work collaboratively, respectfully, and sensitively with visiting artists and Jacob's Pillow staff, to generate digital storytelling that fuses the past, present and future of the Pillow in ways that are nuanced, thoughtful, and engaging
• Maintain a comprehensive content planning calendar that ensures the Pillow stays relevant, vital, and engaged with its audience
• Implement and adhere to a rigorous content verification workflow. Work cross-departmentally with Archives and other teams to ensure all cultural claims, imagery, and historical references are validated by primary sources or subject matter experts prior to publication.
• Serve as a frontline auditor for brand safety and cultural competency. Proactively identify potential instances of appropriation, stereotyping, or exclusion in content drafts and initiate the "Repair Protocol" when necessary.

Analytics & Reporting

• Manage and track social media performance using analytic tools including Sprout Social and GA4
• Monitor KPIs as established with Director of Marketing & Communications
• Prepare monthly performance reports with insights, recommendations, and strategic adjustments
• Collaborate with the Pillow's agency of record to synthesize reporting across all marketing channels
• Recommend and test new approaches based on the latest social media best practices, algorithms, and new platforms

Other Duties: As reasonably assigned by the Director of Marketing & Communications to support the mission of the department

Qualifications

REQUIRED QUALIFICATIONS

• 5+ years of experience managing social media for arts organizations, cultural institutions, or mission-driven brands
• Proven track record of growing engaged, diverse audiences and fostering inclusive online communities
• Strong storytelling abilities with exceptional writing skills adaptable across platforms and audiences
• Proficiency with Google Analytics and Sprout Social (or similar social media management and analytics tools)
• Experience creating compelling visual content and short-form video that captures live performance using Canva, Adobe Creative Suite, CapCut, VideoAsk, ManyChat, and others
• Understanding of platform-specific best practices, accessibility standards, and trending formats
• Demonstrated experience applying an anti-racist and anti-oppressive lens to social media strategy. You must be able to provide specific examples of how you have navigated cultural nuance in previous roles.
• Self-motivated with ability to work both independently and collaboratively with a mission-driven team, and a diverse range of artists from around the world

PREFERRED QUALIFICATIONS

• Knowledge of the dance field
• Familiarity with Asana or other project management software
• Experience working in a festival environment, legacy institution, and/or an archives team

SKILLS & ABILITIES

• Inclusive Communication: Ability to engage effectively with diverse groups and foster a welcoming, equitable environment
• Adaptability: Comfortable working in a fast-paced environment with frequent interruptions
• Project Management: Ability to prioritize conflicting needs and handle matters expeditiously

WORKING CONDITIONS/PHYSICAL DEMANDS This position involves the following environmental realities:

• Workspace: Ability to work productively remote as well as shared office space with close proximity to others; frequent interruptions.
• Climate: Work is performed indoors and outdoors in the Berkshires. This includes exposure to heat/humidity (limited AC in some spaces), rain, and uneven terrain (gravel, grass, wooded areas).
• Nature: Exposure to native wildlife including insects, ticks, and rodents.
• Physical Output:
  • Stationary work approximately 50-75% of the day
  • Movement across the campus to support operations and capture content
  • Position requires moving equipment/supplies weighing up to [Weight] lbs (e.g., tables, chairs). Note: Carts and team assistance are available.

*Not sure you meet 100% of the qualifications? Research shows that men apply for jobs when they fulfill an average of 60% of the criteria, but women tend to apply only if they meet 100% of them. Yet, people who are systematically marginalized tend only to apply if they meet every requirement. We encourage you to apply if you believe you could excel in this role. Please use your cover letter to tell us about what you hope to bring to this role. We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. So, whether you're returning to work after a gap in employment, simply looking to transition, or taking the next step in your career path, we will be glad to have you on our radar.

APPLICATION PROCESS Video and/or audio applications are welcome (though not required), in addition to written expressions of interest. Interview Stages : Candidates can expect to engage in up to three rounds of interviews, all conducted virtually via Zoom. Additional Documents : We may ask for work samples or a sample reporting document to better understand your expertise and fit for the role. Accessibility Accommodations : Should you require any accommodations to facilitate your application, please don't hesitate to reach out to us at hr@jacobspillow.org. We are committed to providing support throughout the application journey, whether that's through email, a phone conversation, or a video call.

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